7.5CigarScoreCigarScore7.5
Outstanding
7 critics · high confidence
Alec Bradley Cigars Project 40
Ranked in our Best Cheap Cigars Under $5 GuideNamed after the scientific concept that forty percent of happiness is under one's control, Project 40 is rolled at J. Fuego Cigar Co. in Nicaragua. Dressed in a Colorado wrapper over a Habano binder and Nicaraguan fillers, this medium-bodied smoke yields an uplifting, approachable profile of aromatic cedar, rich earth, baking spices, roasted nuts, and walnut.
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at Cigar King
Price Range
$3.75–$12.20
across 19 sites · 5 sizes
Shop Spread
$5.30
59% below priciest · 7.00″×52
7-Day Trend
↑ $0.21
5.9% increase
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95 of 128
Cigar King
In Stock
$74.95 for 20$156.10
Alec Bradley Project 40 Churchill (7x52 / Bundle 20)
Churchill · 7.00″ × 52 · Nicaraguan Colorado
Cigar Page
In Stock
$98.14 for 24$167.76
Alec Bradley Project 40 Robusto
Robusto · 5.00″ × 50 · Nicaraguan Colorado
4.5(8)Atlantic Cigar
Free shipping· $99+ orderIn Stock
$102.39 for 24$167.76
Alec Bradley Project 40 Toro
Toro · 6.00″ × 52 · Nicaraguan Colorado
4.8(4)Cigar Page
In Stock
$106.56 for 24$182.16
Alec Bradley Project 40 Toro
Toro · 6.00″ × 52 · Nicaraguan Colorado
4.5(8)Cigar Page
In Stock
$22.50 for 5$34.95
Alec Bradley Project 40 Robusto
Robusto · 5.00″ × 50 · Nicaraguan Colorado
4.5(8)Gotham Cigars
Code: RCK9VNGIn Stock
$126.51 for 24$143.76
Alec Bradley Project 40 Robusto
Robusto · 5.00″ × 50 · Nicaraguan Colorado
4.7(11)Code RCK9VNG copies when you click
Buy at Gotham CigarsPrices and availability sourced daily from retailer catalogs. We do not sell cigars. Methodology · Affiliate Disclosure
The Ticker
Price history
The Critics
Editorial reviews
18 reviews · top score 93
Alec Bradley Project 40 06.52
Cigar Coop · Oct 1, 2019
The year 2019 has certainly been interesting at Alec Bradley Cigars. For many years the company has had success making cigars in Nicaragua and Honduras, primarily working with the Raices Cubanas and Plasencia factories. While much was made of company founder Alan Rubin‘s acquisition of the Lars Tetens brands, there were a couple of projects […] Key flavors: Coffee, Raisin, Natural Tobacco, Baker’s Spice, Pepper, Earth, Cream.
5.00″ × 50 · Mild (1st Half), Mild to Medium (2nd Half) · Nicaragua
Read full review on Cigar CoopAlec Bradley Project 40 06.52
Cigar Aficionado · Sep 24, 2019 · Cigar Insider
The draw of this rustic-looking cigar is effortless, offering floral and nutty smoke with pronounced notes of baking spices, chocolate and walnut. Touches of tropical fruit also come through. Balanced and elegant.
Toro · 6.00″ × 52 · Medium · Nicaragua
Read full review on Cigar AficionadoAlec Bradley Project 40 06.52
Blind Man's Puff · May 13, 2020 · May 2019
Right before last year’s IPCPR, Alec Bradley Cigar Co. announced Project 40, a project the company describes as “not just a line, but a concept representative of the search to find a deeper understanding as to why cigars have a positive cognitive impact on the mind and body.” The name comes from a concept that says 50 percent of a person’s happiness is from genetics, 10 percent from circumstance, and the remaining 40 percent from how that person thinks. Hence, Project 40. Company owner Alan Rubin believes that cigars have a calming effect like music, have a calming effect that make people feel in control and rewarded. The tobaccos used in the blend are said to highlight that effect. That cigar itself is relatively inexpensive, clocking in at $5.25-$5.99 per stick. Rubin’s mantra for Alec Bradley Project 40 is ‘Take control of your happiness’. This is the first line in Alec Bradley ‘s Experimental Series. Detailes of following lines have not yet been released. This cigar was reviewed blind (no bands) by a panel of at least 4 reviewers. They did not know what they were smoking beforehand. The scores are an average of all the reviewers' scores with outliers removed. All of our cigars reviewed are shipped to the panelists with Boveda packs to ensure optimal smoking experience. The blend uses a Colorado wrapper from Nicaragua, Habano Brazil binder, and Nicaraguan fillers. It comes in boxes of 20 in four sizes: 05.50 (MSRP $5.25 per cigar), 06.52 (MSRP $5.50 per cigar), 07.50 (MSRP $5.99 per cigar) and 06.60 (MSRP $5.99 per cigar). Alec Bradley Project 40 is rolled at J Fuego Cigar Co De Nicaragua in Esteli.
Toro · 6.00″ × 52 · Medium · Nicaragua
Read full review on Blind Man's PuffAlec Bradley Project 40 06.52
Cigar Journal · Feb 28, 2022 · Cigar Journal’s Best Buy Cigars of the year 2021
6.00″ × 52 · NIC.
Read full review on Cigar JournalAlec Bradley Project 40 05.50
Halfwheel · Jul 27, 2019 · May 2019
Do you like raisins? I mean, really like raisins? Then the Alec Bradley Project 40 is for you, as the profile is inundated with the flavor from the initial cold draw to the last puff. Thankfully, that is not the only note to speak of, as there is also plenty almonds, cedar and even some white pepper and spice to keep things more interesting. Construction was quite good overall, and while the strength does take a noticeable uptick in the final third, it never comes close to being strong enough to affect the balance the blend has. Those wanting a full strength powerhouse need not apply, but if you are looking for a new, lighter flavor bomb of a blend to try out at a surprisingly competitive price point, you have found it.
Robusto · 5.00″ × 50 · Nicaragua
Read full review on HalfwheelAlec Bradley Project 40 05.50 (5 x 50)
Tiny Tim's Cigar Blog · Jul 16, 2024
5.00″ × 50
Read full review on Tiny Tim's Cigar BlogAlec Bradley Project 40 06.52
Developing Palates · Dec 26, 2019 · May 2019
The Alec Bradley Project 40 06.52 had a nice flavor profile through the first two thirds with some nice transitions and then dropped down bit in the final third. The price point for this vitola in combination with the flavor profile makes this a must try. It's nice to find a cigar with value like this.
Toro · 6.00″ × 52 · Nicaragua
Read full review on Developing PalatesBrand Lineup
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